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"Fascination Truck"

Dr. Robert Seeger, Head of Product Marketing Traction, MAN Truck & Bus AG

His heart beats faster when he sees a truck from MAN out on the open road: Dr. Robert Seeger, Head of Product Marketing Traction, explains in the interview why MAN had always been his dream employer, how he succeeded in joining the company and why his current job is simply made for him.

MAN was your dream employer right from the start – why?

You could say that I grew up between sales conversations and truck service. My father worked in sales at MAN for 45 years. There is also a MAN workshop in my home town where I spent a lot of my time. As a result, I established close ties to the MAN brand very early on and also developed a very strong affinity to trucks. Nevertheless, I also wanted to get to know other companies – which I did during my studies.

How did you succeed in getting a job at MAN?

I completed an internship at MAN as part of my engineering degree. This meant that I was able to get my own impression of what makes the company tick. The internship confirmed me in my choice, because it is my experience that you can achieve a great deal at MAN with the corresponding commitment. The company has always shown itself to be unbelievably flexible towards me. If I ever had my own ideas that I wanted to realized, this was always somehow possible.

MAN Truck & Bus: Efficiency meets performance:High Performance Truck MAN TGX D38 for demanding transportation tasks. MAN Truck & Bus: Efficiency meets performance:High Performance Truck MAN TGX D38 for demanding transportation tasks. MAN HydroDrive<sup>®</sup>: Höchste Tragfähigkeit und Durchzugskraft im schweren Traktionsverkehr

How did things continue?

After completing my studies, I joined MAN as a trainee. Including stays abroad in Sweden and Italy, I got to know the whole company during this time – from Engineering and Sales through to After Sales and Production. After that, I became an assistant to the CEO. After a period in the USA, where we sell marine engines and bus axles, I took over product management for light-duty trucks.

What is your current job?

I am Head of Product Marketing for our traction vehicles – those are all our large vehicles that operate off-road or on construction sites and carry the highest loads. Product marketing is the ideal job for me in terms of the tasks involved and my personal capabilities, because it combines two worlds: the outside world, that is to say customers and sales, and technology. Since I grew up in the one world and learned and studied the other, this is the ultimate combination for me! On the one hand, we provide sales staff with what they need to sell our products. That includes product argumentation and demonstrations, for example. On the other, we formulate what a new vehicle generation must offer from the point of view of the market, customers and body builders – we create the requirements packages for Development.

What do you enjoy most about your work?

The best thing for me is being so close to both the product and the customer! When I see a truck from MAN on the road, out in the wild so-to-speak, my heart always beats faster. If I then also talk to customers and meet genuine fans of MAN, that is like oiling the wheels and my engine starts running! Many people recognize the Fascination Truck only when they have experienced it for themselves. For us, the useful value and performance capability of the vehicle are important. We talk less about decorative stitching and trim strips and more about wheel configurations, frame thicknesses, body lengths or engine power outputs of more than 500 hp ... That quickly fascinates everyone who is a fan of large vehicles.

It's best if you are at home with heart and mind in an area that only few people know in detail – in my case, it is the combination of market understanding and product know-how.

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